Update from Forestry.io

Jessica Schilling updated src/_blog/ipfs-filecoin-and-content-persistence.md

src/_blog/ipfs-filecoin-and-content-persistence.md

@@ -1,5 +1,5 @@
 ---
-title: IPFS, Filecoin, and ‘Content Persistence’
+title: IPFS, Filecoin, and Content Persistence
 description: The value of content persistence for the information era, and the role
   IPFS and Filecoin play.
 author: Kadir Topal
@@ -8,6 +8,9 @@ permalink: 2021-06-03-ipfs-filecoin-content-persistence
 translationKey: ''
 header_image: "/ipfs-fil-blog-persistence-art.png"
 tags:
+- pinning
+- Filecoin
+- CID
 - NFTs
 
 ---
@@ -15,23 +18,23 @@ There are two fundamental problems facing the sustainability of content on the i
 
 _Addressing_ refers to the way in which internet users can find the content that they’re looking for online. Today, the Web leans into location addressing, or finding content by where it is located, as opposed to content addressing, which allows network participants to confidently and consistently ensure their content does not change over time without a clear record of that change. _Persistence_ refers to the ability of those network participants to continue accessing content in perpetuity, without worries of the content disappearing or becoming unavailable for any reason.
 
-The consequences of these problems are not theoretical; internet users experience them every day. As the Web has evolved in the past few decades, the fragility of location addressing and persistence has become more apparent. Try to access your favorite sites as a child -- GeoCities, Blingee, Myspace, and more. You’ll find many of those sites difficult to find or altogether removed. When internet users are faced with error messages such as _404 page not found_, they are experiencing the downsides of location addressing and lack of content persistence on today’s internet. If the content (the image, text, webpage, video, etc.) has been changed, removed, or abandoned, it becomes irretrievable.
+The consequences of these problems are not theoretical; internet users experience them every day. As the Web has evolved in the past few decades, the fragility of location addressing and persistence has become more apparent. Try to access your favorite sites as a child — GeoCities, Blingee, Myspace, and more. You’ll find many of those sites difficult to find or altogether removed. When internet users are faced with error messages such as _404 page not found_, they are experiencing the downsides of location addressing and lack of content persistence on today’s internet. If the content (the image, text, webpage, video, etc.) has been changed, removed, or abandoned, it becomes irretrievable.
 
-This isn’t how it should be. Content on the public Web should be available to anyone, anytime -- even a thousand years in the future.
+This isn’t how it should be. Content on the public Web should be available to anyone, anytime — even a thousand years in the future.
 
 The solution is a decentralized storage stack that addresses the issues of addressing and persistence to enable a more complete and resilient internet experience for all users. Together, IPFS and Filecoin provide these assurances for the Web and its users.
 
-### IPFS for Content Addressing
+## IPFS for Content Addressing
 
 Broadly speaking, today’s web browsing operates through what is known as _location addressing._ Location addressing retrieves online information from specific locations on the web ─ i.e. from behind URLs. However, this has its obvious downsides. Location addressing is centralized; whoever controls that location controls the content. And anything behind a location-addressed URL can be changed. The language of an article, the colors of a digital artwork, or the properties of a recorded identity. Location-addressed URLs are exploitable.
 
 The solution is _content addressing._ Content-based addressing allows you to access data based on a unique fingerprint of that piece of data; no matter _where_ it is stored, if you have that unique fingerprint of the data, you should be able to retrieve the content. In content-based addressing (within the context of IPFS), content is no longer retrieved from single locations on the web. Rather, content is retrieved from any participating nodes on the IPFS network that have the content you’re requesting. Pieces of content are shared by many parties, and content can always be retrieved either entirely from one node (such as a [pinning service node](https://docs.ipfs.io/concepts/persistence/#persistence-versus-permanence)) or collected in bits and pieces from multiple nodes.
 
-For an overall look at the value of content addressing and how you can use IPFS content identifiers/fingerprints (CIDs) to properly address NFTs, [see here.](https://blog.ipfs.io/2021-04-05-storing-nfts-on-ipfs/)
+For an overall look at the value of content addressing and how you can use IPFS content identifiers/fingerprints (CIDs) to properly address NFTs, [see here.](/2021-04-05-storing-nfts-on-ipfs/)
 
 Content addressing, however, is only part of the solution. Just because information can be retrieved through IPFS no matter where it is stored, doesn’t mean it is guaranteed to be around forever. To have a complete solution, _content persistence_ is key.
 
-### The Value of Content Persistence
+## The Value of Content Persistence
 
 Once the retrieval of online content is reoriented around content-based addressing, the question becomes: how do we ensure the content continues to be available throughout time? In other words, how do we make sure the content _persists_? Without content that is reliably stored over time, similar issues of today emerge, with a fragmented, incomplete, and amnesic Web.
 
@@ -39,7 +42,7 @@ As with most solutions around data and information, there are centralized and de
 
 Decentralized content persistence is the only way to ensure that content remains available over time. By ensuring that completely separate, interoperable nodes are all storing data that is backed by strong cryptographic guarantees, information is protected from becoming unavailable due to the actions (or inaction) of any central service. The question becomes: how? Filecoin is building the foundation for content persistence, as well as a set of tools and services on top to aid in that mission.
 
-### Filecoin for Content Persistence
+## Filecoin for Content Persistence
 
 [Filecoin](http://filecoin.io/) is the incentivization layer built to complement IPFS’ solution to content addressing by providing _content persistence._ IPFS ensures that content cannot change over time without a clear record and solves the issue of URLs not resolving. Filecoin ensures that content-based addressing remains resilient over time by making sure that the content that is being retrieved keeps being available.
 
@@ -59,7 +62,7 @@ Together, novel cryptography, consensus protocols, and game-theoretic incentives
 
 Filecoin has baked content persistence into its core mission to “store humanity’s most important information.” And it is well on its way to achieving that mission. To date, the network supports [5.8 Exbibytes](https://filfox.info/en) of storage (for reference, that is sufficient to store all Wikipedia articles 250 million times over).
 
-### Content Addressing and Persistence in Action: NFTs
+## Content Addressing and Persistence in Action: NFTs
 
 Today, one of the fastest growing types of content in the crypto space is [NFTs](https://nftschool.dev/concepts/non-fungible-tokens/). However, NFTs have been the subject of scrutiny for matters of availability and permanence, all of which boil down to the concepts of content addressing and persistence. When an NFT is minted and traded, what is actually being talked about is the _record_ of the (for example) artwork. The content and the metadata of that artwork (the colors, shapes, sounds, etc.) do not automatically live on the blockchain. “Content” refers to the image itself. “Metadata” refers to the descriptive text, artist information, CID of the actual content, and more. This [exposes many NFTs to issues](https://cointelegraph.com/news/opensea-collector-pulls-the-rug-on-nfts-to-highlight-arbitrary-value) of addressing and persistence, if that content and metadata of the NFT are not stored reliably. Using IPFS to solve the addressing concern of NFTs is quickly becoming the norm, and a large and growing ecosystem of pinning services ensures availability of all the IPFS data.
 
@@ -69,15 +72,15 @@ NFTs stored via nft.storage are not only available via the IPFS network, they ar
 
 ![](../assets/nftstorage1.png)
 
-### Evolving Network Participants in Content Persistence
+## Evolving Network Participants in Content Persistence
 
 Right now, agreements to keep content stored over time are economic relationships between individuals and the nodes that keep the content online. The model has proven immensely sustainable for the Filecoin ecosystem. However, the ecosystem is also preparing for greater numbers of people who want to store their information online, and create solutions to accommodate more decentralized needs of ownership and payment. By providing storage for developers of NFT applications, nft.storage is on the frontlines of that role, encouraging NFT best practices by making them as easy as possible to implement and by removing the economic consideration from creators and collectors.
 
 A wave of other ecosystem partners will continue to emerge to incentivize the persistence of vital data by adopting different economic roles within the IPFS and Filecoin ecosystem. These ecosystem partners will make the basic relationship between individual and storage providers more varied, flexible, and sustainable. [DataDAOs](https://filecoin.io/blog/posts/the-future-of-datadaos/) are on the horizon and well-positioned to shape the evolution of data storage and payment on distributed systems. The term describes a DAO (Decentralized Autonomous Organization) dedicated to the storage, maintenance, processing, and (possibly) licensing of potentially massive datasets. By shouldering the technical and financial responsibility of storing the datasets, dataDAOs can effectively monetize critical data while remaining true to a broader commitment to decentralized content persistence. Other ecosystem partners, like [Ocean Protocol](https://oceanprotocol.com/) and [Filehive](https://filecoin.io/blog/posts/decentralized-data-markets-with-filehive/), do not operate as DAOs, but play a similar role as ecosystem partners that rely on Filecoin to maintain the data they are monetizing and licensing to others.
 
-### Conclusion
+## Conclusion
 
-The internet today, though immensely powerful, has long exposed critical weaknesses in the way it stores and maintains data. Content addressing and persistence are at the root of this issue; specifically, _centralized_ content addressing and persistence. Only through decentralized, verifiable solutions can we ensure that our online information remains secure and available indefinitely. Together, IPFS and Filecoin solve the issues of addressing and persistence, exemplified most recently by nft.storage – a solution that demonstrates an elegant technical stack and a sustainable economic model.
+The internet today, though immensely powerful, has long exposed critical weaknesses in the way it stores and maintains data. Content addressing and persistence are at the root of this issue; specifically, _centralized_ content addressing and persistence. Only through decentralized, verifiable solutions can we ensure that our online information remains secure and available indefinitely. Together, IPFS and Filecoin solve the issues of addressing and persistence, exemplified most recently by nft.storage — a solution that demonstrates an elegant technical stack and a sustainable economic model.
 
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