diff --git a/.forestry/front_matter/templates/blog-post.yml b/.forestry/front_matter/templates/blog-post.yml
index 01a583b2..cef00356 100644
--- a/.forestry/front_matter/templates/blog-post.yml
+++ b/.forestry/front_matter/templates/blog-post.yml
@@ -50,7 +50,9 @@ fields:
   label: Card & header image
   description: Appears both on the post's card and as the header image on the post
     page. <br><strong>Must be twice as wide as it is tall (2:1 aspect ratio) and at
-    least 400px tall.</strong> Need help? <a href="https://ipfs-blog.netlify.app/image-crop/"
+    least 400px tall.</strong> <strong>Please name your image something that can be
+    easily searched for in the media directory (consider including a date if that's
+    helpful).</strong><br>Need help? <a href="https://ipfs-blog.netlify.app/image-crop/"
     title="Use this crop/scale tool" target="_blank">Use this crop/scale tool</a>
     to save a revised image to your local machine, then upload here.
 - name: tags